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The "Fair Trade" concept: what it is, how we ensure it, and why it matters

Updated: Apr 28

Natural beauty products are great.

What's not so great is when they are being sourced unethically. Ethical sourcing is very important, and respecting Shea producers (and producers of all natural products) is crucial to ethical trade.

At Noix de Shea, our Shea butter is obtained through 100% fair trade from village locals in Benin, West Africa. We have collaborated with the women's community in Benin to bring you the best Shea butter we could find, while simultaneously leaving a positive impact on the Beninese communities. Ethically sourced Shea butter is a gate-way to the economic stability of many communities, and we are proud to say that our collaborations all follow ethical, eco-friendly and environmentally sustainable practices. You will see the words "fair trade" being used when referring to our Shea butter sourcing, what does this mean?


The what

Fair Trade is the term used to basically describe a trading partnership between the producer/source and the buyer. It’s a standard agreement between a producer and a buyer that the producer will always be paid fairly for what they are supplying.


The how

A fair-trade partnership is based on open communication, transparency and respect. Fair Trade organizations, brands and companies have a clear commitment to fair trade as a main core of their mission and have made a commitment to fighting injustice in their respective industries.

To better understand how this is done, let’s break it down into two parts: “Fair” and “Trade”.

Trade is what we all know as buying and selling. However, the core of this concept comes in the word fair. Fair refers to the fact that the producers are promised a fair price for what they are selling, and this is extremely important. It assures fairness and allows marginalized communities to protect themselves from being exploited. Since these products are all natural, it can take up to weeks to produce just a few kgs of product. A lot of time, and effort goes into making Shea butter, and that needs to be fairly compensated. This contributes to sustainable development by offering favorable trading conditions for the people of these communities.

At Noix de Shea, we are committed to fair trade.


Our Shea butter is ethically sourced from village locals in Benin, looking to make a living off of their natural resources. Through our collaboration with a women’s association in Benin, we are supporting our Shea producers by contributing to their economic growth and stability.


The why:

For many, Shea butter is the main source of income through which they provide for their families and support the rise of their communities. By using fair trade, we guarantee our Shea producers that they will always be compensated fairly.

Purchasing fair trade is imperative for the strength of many West African communities, and that’s why it’s important to us.


Our Shea butter tells the story of taking a stance for women’s rights and fighting poverty. We, at Noix de Shea, are honored to bring you the treasure that is Shea butter and we are very proud of the partnership we have with the women’s cooperation and Association Karite Benin (Benin Association of Shea butter).


Bringing you Shea butter has contributed to improving the living conditions of many communities, while caring for our environment. Shea butter is environmentally sustainable, meaning it’s just as good for the environment as it is for your skin.


Thanks for being a part of Noix de Shea, and congratulations on supporting the rise of an entire community by choosing to shop consciously while choosing the best for your skin.

To gain insight into how our Shea butter is made, step by step, click here.

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©2020 by Midad Perfumes & Cosmetics Trading L.L.C

Dubai, UAE

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